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Industrial Marketing-V
Industrial Marketing-V

Title: Industrial Marketing-V

Class: B Com-III

Board: KUK -

Edition: 2018

Authors: Ashok Jain, Shagun Ahuja, Sushila Rani



Contents

Semester- V

1. Industrial Marketing: An Introduction

2. Industrial Marketing Research and Demand Forecasting

3. Industrial Market Segmentation

4. Organizational Buying and Behaviour

5. Industrial Product

6. Industrial Pricing

7. industrial Marketing Communciation 

8. Industrial Marketing Channels and Logistics

9. Industrial Sales Force Management

10. Industrial Marketing: Planning and Organizing

11. Industrial Marketing Control