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Industrial Marketing-V
Industrial Marketing-V

Title: Industrial Marketing-V

Class: B Com-III

Board: KU - Kurukshetra University

Edition: 2018

Authors: Ashok Jain, Shagun Ahuja, Sushila Rani



Contents

Semester- V

1. Industrial Marketing: An Introduction

2. Industrial Marketing Research and Demand Forecasting

3. Industrial Market Segmentation

4. Organisational Buying and Behaviour

5. Industrial Product

6. Industrial Pricing

7. Industrial Marketing Communication

8. Industrial Marketing Channels and Logistics

9. Industrial Sales Force Management

10. Industrial Marketing: Planning and Organising

11. Industrial Marketing Control