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Managerial Economics (Sem- I)
Managerial Economics (Sem- I)

Title: Managerial Economics (Sem- I)

Class: BBA-I

Board: KUK -

Edition: 2018

Authors: Sanjeet Singh, T. R. Jain



Contents 

1. Nature and Scope of Managerial Economics

2. Basic Economics Concept

3. Equilibrium

4. Demand Analysis: Utility Approch or Cardinal Approch

5. Demand Analysis: Indifference Curve Approch or Ordinal Approach

6. Theory of Demand

7. Elasticity of Demand

8. Theory of Production

9. Theory of Costs

10. Concepts of Revenue

11. Main Forms of Market

12. Pricing under Perfect Competition

13. Equilibrium of the firm and Industry under Perfect Competition

14. Pricing Under Monopoly

15. Pricing Under Monopolistic Competition

16. Pricing under Oligopoly