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Principles of Marketing (Sem-V)
Principles of Marketing (Sem-V)

Title: Principles of Marketing (Sem-V)

Class: B Com-III

Board: UTKAL - Uttarakhand Board

Edition: 2018

Authors: A.K. Jain



Contents

Sem- V

1. Marketing: An Introduction

2. Marketing Concepts

3. Marketing Mix

4. Marketing Environment

5. Consumer Behaviour

6. Buying Motives

7. Market Segmentation

8. Product: COncept, Importance and Classification

9. Product Mix Strategies

10. Branding, Packaging and Labelling

11. Product Strategies

12. Product of Cycle

13. New Product Development Process

14. Product Pricing

15. Promotion Mix

16. Advertising

17. Personal Selling

18. Publicity and Public Relations

19. Sales Promotion

20. Distribution Channels

21. Marketing Middlemen

22. Physical Distribution- Logistics

23. Retailing

24. Rural Marketing

25. Recent Trends in Marketing

26. Online Marketing