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Fundamentals of Marketing (Sem-II)(H)
Fundamentals of Marketing (Sem-II)(H)

Title: Fundamentals of Marketing (Sem-II)(H)

Class: B Com-I

Board: KUK -

Edition: 2018

Authors: Ashok Jain, Varun Jain



CONTENTS

SEMESTER–II

 

1. Marketing: An Introduction

2. Marketing Concepts

3. Marketing Management

4. Marketing Mix

5. Marketing Environment

6. Market Segmentation

7. Consumer Behaviour

8. Product: Concept, Importance and Classification

9. Product Mix Strategies

10. Branding, Packaging and Labelling

11. Product Life Cycle

12. New Product Development Process

13. Product Pricing

14. Promotion Mix

15. Distribution Channels

 

*University Question Papers