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International Marketing (Sem- VI) KU/CDLU
International Marketing (Sem- VI) KU/CDLU

Title: International Marketing (Sem- VI) KU/CDLU

Class: B Com-III

Board: KUK -

Edition: 2018

Authors:



Contents 

Semester VI

1. International Marketing- An Introduction

2. International Marketing Environment

3. Foreign Market Entry Modes

4. Product planning for International Markets: Standardisation, Adaptation and New Prodcut Development

5. Branding, Packaging and Labelling

6. International Pricing

7. International Price Quotations and Payments Terms

8. Promotion of Products Abroad: Direct Mail, Sales Literature, trade and Exhibitions

9. International Advertising 

10. Personal Selling

11. International Distribution: Management of Distribution Channels and Logistics 

12. Selection and Appointment of Foreign Sales Agents

University Question Papers