About the book

Product Description :-

• Designed for M.Com.-I Semester-II students as per NEP syllabus of KUK 2025–26 Examination
• Covers core concepts of Advertising and Personal Selling
• Explains advertising planning, media selection, creative strategies and sales management
• Includes topics on sales techniques, customer relations and promotion mix
• Written in simple, clear and exam-focused language
• Helpful for concept clarity, revision and effective exam preparation



About the book

Product Description :-

• Designed for M.Com.-I Semester-II students as per NEP syllabus of KUK 2025–26 Examination
• Covers core concepts of Advertising and Personal Selling
• Explains advertising planning, media selection, creative strategies and sales management
• Includes topics on sales techniques, customer relations and promotion mix
• Written in simple, clear and exam-focused language
• Helpful for concept clarity, revision and effective exam preparation



Advertising and Personal Selling for M.Com-I, Sem-II | BY Mukesh Trehan & Ranju Trehan | As per NEP | KUK 2025-26 Examination

ISBN : 9789356129849 by VK Global Publications Pvt Ltd
Rs. 324.00
Rs. 324.00
Rs. 360.00
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