Product Description:-

• Advertising and Sales Management textbook for B.Com.-III, Semester V students.

• By Mukesh Trehan & Ranju Trehan.

• Prepared as per the latest syllabus of CBLU (Chaudhary Bansi Lal University).

• Suitable for the 2025–26 Examination.

• Covers fundamentals of advertising, sales management, and promotional strategies.

• Includes topics like advertising media, copywriting, sales planning, sales force management, and control.

• Concepts explained in a simple, clear, and exam-oriented manner.

• Includes case studies, practical examples, and industry illustrations.

• Chapter-wise questions, exercises, and revision points included.

• Useful for exam preparation, marketing understanding, and practical application.