About the book

Product Description

  • Basics of Advertising – Multidisciplinary Course (Hindi) textbook for B.Com.–I, Semester II students.

  • By Mukesh Trehan & Ranju Trehan, prepared as per NEP guidelines.

  • Designed according to CDLU University 2025–26 Examination syllabus.

  • Introduces fundamentals of advertising from a multidisciplinary perspective.

  • Covers advertising concepts, promotion tools, media planning, and consumer communication.

  • Written in simple and student-friendly Hindi language with practical examples.

  • Includes illustrations, case studies, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

About the book

Product Description

  • Basics of Advertising – Multidisciplinary Course (Hindi) textbook for B.Com.–I, Semester II students.

  • By Mukesh Trehan & Ranju Trehan, prepared as per NEP guidelines.

  • Designed according to CDLU University 2025–26 Examination syllabus.

  • Introduces fundamentals of advertising from a multidisciplinary perspective.

  • Covers advertising concepts, promotion tools, media planning, and consumer communication.

  • Written in simple and student-friendly Hindi language with practical examples.

  • Includes illustrations, case studies, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

Basics of Advertising-Multidisciplinary Course (Hindi) for B.Com.-I, Sem.-II | By Mukesh Trehan & Ranju Trehan | As per NEP | CDLU University 2025-26 Examination

ISBN : 9789356129894 by VK Global Publications Pvt Ltd
Rs. 203.00
Rs. 203.00
Rs. 225.00
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