About the book

Product Description

  • Business Environment textbook for BBA, Semester IV students.

  • By Mukesh Trehan & Ranju Trehan, prepared as per NEP guidelines.

  • Designed according to KUK University 2025–26 Examination syllabus.

  • Covers internal and external business environment including economic, political, social, legal, and technological factors.

  • Includes topics like industrial policy, globalization, liberalization, and business regulations.

  • Written in a simple and student-friendly language with real-world business examples.

  • Includes case studies, illustrations, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

About the book

Product Description

  • Business Environment textbook for BBA, Semester IV students.

  • By Mukesh Trehan & Ranju Trehan, prepared as per NEP guidelines.

  • Designed according to KUK University 2025–26 Examination syllabus.

  • Covers internal and external business environment including economic, political, social, legal, and technological factors.

  • Includes topics like industrial policy, globalization, liberalization, and business regulations.

  • Written in a simple and student-friendly language with real-world business examples.

  • Includes case studies, illustrations, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

Buisness Environment for BBA, Sem-IV | By Mukesh Trehan & Ranju Trehan | As per NEP | KUK University 2025-26 Examination

ISBN : 9789356126480 by VK Global Publications Pvt Ltd
Rs. 162.00
Rs. 162.00
Rs. 180.00
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