{"product_id":"managerial-economics-hpu-2026-27-bba-semester-i-nep-aligned-textbook-by-t-r-jain-v-k-ohri","title":"Managerial Economics | HPU 2026-27 | BBA Semester I | NEP-Aligned Textbook | By T.R. Jain \u0026 V.K. Ohri","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eManagerial Economics\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e is an academic textbook designed for \u003cb\u003eBBA Semester I\u003c\/b\u003e students. The book presents the fundamental concepts of managerial economics in a structured and student-friendly manner, helping learners understand the application of economic principles in business and managerial decision-making.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eKey Features:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eDesigned for \u003cb\u003eBBA Semester I\u003c\/b\u003e students \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSuitable for \u003cb\u003eHPU 2026-27\u003c\/b\u003e academic session \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eCovers essential concepts of \u003cb\u003eManagerial Economics\u003c\/b\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003ePrepared in accordance with the \u003cb\u003eNational Education Policy (NEP)\u003c\/b\u003e \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eHelps develop an understanding of economic principles and their application in business \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eUseful for classroom learning, revision and university examination preparation \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eSuitable for undergraduate management students \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list .5in;\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;\"\u003eAuthored by \u003cb\u003eT.R. Jain and V.K. Ohri\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VK Global Publications Pvt. Ltd.","offers":[{"title":"Default Title","offer_id":46924129239322,"sku":"9789377010270","price":300.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/vkpublications.com\/products\/managerial-economics-hpu-2026-27-bba-semester-i-nep-aligned-textbook-by-t-r-jain-v-k-ohri","provider":"VK Global Publications Pvt. Ltd.","version":"1.0","type":"link"}