About the book

Product Description

  • Principles of Marketing textbook for B.Com.–I, Semester II students.

  • By Ashok Jain & Varun Jain, prepared as per NEP guidelines.

  • Designed according to KUK University 2025–26 Examination syllabus.

  • Covers fundamentals of marketing concepts, consumer behavior, market segmentation, and marketing mix.

  • Includes topics like product, pricing, promotion, distribution, and digital marketing basics.

  • Written in a simple and student-friendly language with business-oriented examples.

  • Includes illustrations, case studies, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

About the book

Product Description

  • Principles of Marketing textbook for B.Com.–I, Semester II students.

  • By Ashok Jain & Varun Jain, prepared as per NEP guidelines.

  • Designed according to KUK University 2025–26 Examination syllabus.

  • Covers fundamentals of marketing concepts, consumer behavior, market segmentation, and marketing mix.

  • Includes topics like product, pricing, promotion, distribution, and digital marketing basics.

  • Written in a simple and student-friendly language with business-oriented examples.

  • Includes illustrations, case studies, and exam-oriented questions.

  • Ideal for exam preparation, classroom learning, and self-study.

Principles of Marketing for B.com-I, Sem-II | By Ashok Jain & Varun Jain | KUK University 2025-26 Examination | As per NEP

ISBN : 9789356128323 by VK Global Publications Pvt Ltd
Rs. 405.00
Rs. 405.00
Rs. 450.00
You save 10%
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