About the book

Product Description:-

Sales Management – for M.Com., Semester IV
• Authored by Mukesh Trehan & Ranju Trehan
• Developed in accordance with NEP 2020
• Prescribed for KUK 2026–27 Examination

• Comprehensive coverage of sales planning, organization and control
• Detailed discussion on sales forecasting, territory management and sales budgeting
• Explains recruitment, training, motivation and performance evaluation of sales force
• Covers modern trends in relationship selling and customer management
• Practical approach with relevant examples and case-based insights
• Chapter-wise questions for exam-oriented preparation and revision
• Ideal for advanced understanding of strategic and operational aspects of sales management

About the book

Product Description:-

Sales Management – for M.Com., Semester IV
• Authored by Mukesh Trehan & Ranju Trehan
• Developed in accordance with NEP 2020
• Prescribed for KUK 2026–27 Examination

• Comprehensive coverage of sales planning, organization and control
• Detailed discussion on sales forecasting, territory management and sales budgeting
• Explains recruitment, training, motivation and performance evaluation of sales force
• Covers modern trends in relationship selling and customer management
• Practical approach with relevant examples and case-based insights
• Chapter-wise questions for exam-oriented preparation and revision
• Ideal for advanced understanding of strategic and operational aspects of sales management

Sales Management (Hindi) for M.Com Sem-IV | By Mukesh Trehan & Ranju Trehan | As per NEP | KUK 2026-27 Examination (Copy)

ISBN : 9789377017521 by VK Global Publications Pvt Ltd
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