About the book

Managerial Economics is an academic textbook designed for BBA Semester I students. The book presents the fundamental concepts of managerial economics in a structured and student-friendly manner, helping learners understand the application of economic principles in business and managerial decision-making.

Key Features:

  • Designed for BBA Semester I students
  • Suitable for HPU 2026-27 academic session
  • Covers essential concepts of Managerial Economics
  • Prepared in accordance with the National Education Policy (NEP)
  • Helps develop an understanding of economic principles and their application in business
  • Useful for classroom learning, revision and university examination preparation
  • Suitable for undergraduate management students
  • Authored by T.R. Jain and V.K. Ohri
About the book

Managerial Economics is an academic textbook designed for BBA Semester I students. The book presents the fundamental concepts of managerial economics in a structured and student-friendly manner, helping learners understand the application of economic principles in business and managerial decision-making.

Key Features:

  • Designed for BBA Semester I students
  • Suitable for HPU 2026-27 academic session
  • Covers essential concepts of Managerial Economics
  • Prepared in accordance with the National Education Policy (NEP)
  • Helps develop an understanding of economic principles and their application in business
  • Useful for classroom learning, revision and university examination preparation
  • Suitable for undergraduate management students
  • Authored by T.R. Jain and V.K. Ohri

Managerial Economics | HPU 2026-27 | BBA Semester I | NEP-Aligned Textbook | By T.R. Jain & V.K. Ohri

ISBN : 9789377010270 by VK Global Publications Pvt. Ltd.
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